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An interesting phenomenon is happening in real estate right now. While most may have the perception that the big city is the place to migrate to and lay down roots, the fact of the matter is that there are several not-so-big cities giving them a run for their money—and many of them are in the heart of the Midwest. 

With superstar cities like New York, Chicago and San Francisco seeing a population decline, Midwest cities like Des Moines, Indianapolis and Cincinnati are seeing a steady growth in their population.

Below we highlight some of the reasons why the Midwest is the perfect place to call home and some of the cities that are drawing more and more people there for that reason. These are some of the Midwest cities that you should consider when trying to find a new place to call home. 

Des Moines, Iowa

Iowa’s capital city is anything but boring, with a rich cultural history and a thriving restaurant and entertainment scene. Ranked No. 5 in U.S. and World Reports’ Best Places to Live, Des Moines has a part of town for every taste—from quiet neighborhoods with elegant homes to a thriving downtown area to visit when you need a night out. 

While you get some of the perks of big city living in Des Moines, you won’t be paying the big city prices for land or a home. With a 14.6% population growth since 2010, thousands of people are catching on to the fact that you can live in the culture of a major city without having to worry about the major city prices. 

Madison, Wisconsin

Even with an 8% population growth, Madison still only has a respectable 660,000 people in its city limits. That means that Madison is large enough to have some of the amenities you like in a big city, but it lacks the wall-to-wall people that could make it less appealing. 

Annual outdoor events celebrate Madison’s large and unique food, art and beer scene. Are you a music lover? Outside of Austin, Texas, according to a report by Songkick, Madison boasts more rock shows per capita than any other city in the United States. 

With five lakes within a short driving distance of the city and several miles of hiking trails along its arboretum, Madison knows how to lure in the outdoor lover too.

Cincinnati, Ohio

This city on the banks of the Ohio River boasts a rich history as a major port during the steamboat era and as a major stop on the Underground Railroad. Today, Cincinnati is really a small town disguised as a big city. 

Known as “America’s Queen City,” Cincinnati has a booming job market with major companies like Proctor and Gamble, the Kroger Company and Macy’s calling it home. Cincinnati also boasts a thriving cultural scene and is considered by connoisseurs to be a leader in the beer industry with over 40 breweries populating the region. 

Indianapolis, Indiana

According to U.S. News and World Reports, Indianapolis was ranked the No. 7 most affordable places to live. In fact, not only are groceries, utilities and healthcare cheaper in Indy, but the affordability of the housing market is what makes it a major draw, with the median cost of a home being 34% cheaper than the rest of the country. 

Don’t let its affordability fool you, though—it isn’t lacking in the modern entertainments and amenities that attract people to the more expensive big cities. With thriving restaurant scenes, music venues, theaters and museums, Indianapolis can keep culture in your life and money. 

The Midwest has a lot to offer by way of entertainment, culture, history and job opportunities. It also can save you loads of money to live in one of the growing Midwest cities mentioned here. 

However, the common theme is often that the one thing you can’t beat about living in the Midwest is the hospitality of its citizens and the way they take care of their cities and one another. 

If you’re interested in making some of these Midwesterners your neighbors, Rochester Homes can help you find the perfect place to build your dream home. Our experienced team embodies the Midwestern philosophy of valuing people and hard work. 


Contact us today to talk to one of our experts about how our hard work can create the home you’ve always wanted.